This Privacy Policy explains how information is handled when you use Beatlix, a mobile game developed and published by AEM Labs Ltd (“AEM Labs”, “we”, “us” or “our”).
Beatlix is available on mobile platforms including Android. This Privacy Policy applies to information processed through the Beatlix application.
1. Information We Collect
Beatlix does not currently require users to create an account or provide their name, email address, telephone number or other direct contact information in order to play the game.
However, Beatlix uses third-party services, including advertising technology, which may automatically collect certain information when you use the app.
This information may include:
- IP address;
- device type and model;
- operating system and version;
- app version;
- device or advertising identifiers, where available and permitted;
- approximate or device-derived location information, where provided by the device or advertising service;
- advertising interaction information, such as whether an advertisement was loaded, displayed or interacted with;
- technical information relating to the operation and performance of the app; and
- other device and diagnostic information necessary to provide, secure and improve advertising and app services.
We do not intentionally collect precise GPS location information through Beatlix for the purpose of providing the game’s core functionality.
2. Advertising
Beatlix contains advertisements.
We use Unity LevelPlay and associated advertising technologies to display and manage advertisements within the game.
Advertising providers may process device and usage information in order to:
- deliver advertisements;
- measure advertising performance;
- prevent fraud and abuse;
- limit repeated advertisements;
- provide contextual or, where legally permitted, personalised advertising; and
- maintain and improve their advertising services.
Depending on your location and applicable law, you may be presented with privacy or consent choices relating to advertising.
Third-party advertising providers process information according to their own privacy policies and legal obligations.
3. How We Use Information
Information processed in connection with Beatlix may be used to:
- operate and provide the game;
- display and manage advertisements;
- understand whether advertisements are functioning correctly;
- diagnose crashes, technical problems and abuse;
- maintain the security and integrity of the app;
- comply with legal obligations; and
- improve Beatlix and its services.
4. Sharing of Information
We do not sell information that you directly provide to us.
Information generated through your use of Beatlix may be processed or shared with third-party service providers where necessary to operate the app.
These may include:
- advertising and ad-mediation providers, including Unity LevelPlay and participating advertising networks;
- hosting, infrastructure or technical service providers where applicable;
- analytics, security or diagnostic providers where incorporated into the app; and
- regulators, law-enforcement authorities or other parties where disclosure is required by law.
Third-party providers may act independently in relation to certain information they process and may have their own privacy practices.
5. Legal Bases for Processing
Where UK or European data-protection law applies, information may be processed on one or more of the following legal bases:
- your consent, where consent is required;
- our legitimate interests in operating, securing and improving Beatlix;
- performance of a service requested by you; and
- compliance with our legal obligations.
Where consent is the applicable legal basis, you may withdraw that consent subject to the controls made available within the app, your device, or the relevant service.
6. Data Retention
AEM Labs retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, security, fraud-prevention and operational requirements.
Information processed independently by third-party advertising or service providers may be retained according to those providers’ own retention policies.
Where we receive a valid request for deletion of personal information that we control, we will delete or anonymise the relevant information unless we are legally permitted or required to retain it.
7. Data Security
We take reasonable technical and organisational measures designed to protect information under our control against unauthorised access, loss, misuse, alteration or disclosure.
No internet-connected service or electronic storage system can, however, be guaranteed to be completely secure.
8. Your Privacy Rights
Depending on where you live, you may have rights concerning your personal information, including rights to:
- request access to personal information we hold about you;
- request correction of inaccurate information;
- request deletion of your information;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent; and
- make a complaint to an applicable data-protection authority.
To exercise a right concerning information controlled by AEM Labs, contact us using the details below.
Because Beatlix currently does not require user accounts, we may hold little or no information that directly identifies an individual user. Information held independently by an advertising provider may need to be requested directly from that provider.
9. Children’s Privacy
Beatlix is not intended to collect personal information directly from children.
Where age-related restrictions, consent requirements or advertising requirements apply, we aim to configure Beatlix and its advertising services in accordance with applicable law and platform requirements.
Parents or guardians who believe that a child has provided personal information directly to us may contact us and request that we investigate and, where appropriate, delete that information.
10. International Data Transfers
Some third-party service providers used by Beatlix may process information in countries outside the United Kingdom or the country in which you live.
Where required, appropriate safeguards are used for international transfers of personal information.
11. Third-Party Services
Beatlix may use third-party technologies and services, including Unity LevelPlay and advertising networks available through that platform.
Those organisations may have separate privacy policies governing their processing of information. We encourage users to review the privacy information provided by relevant third-party services.
12. Changes to This Privacy Policy
We may update this Privacy Policy when Beatlix changes, when we introduce new services or providers, or when legal or platform requirements change.
The latest version will be published on this page and the “Last updated” date will be revised.
13. Contact Us
Beatlix is developed and published by:
For privacy-related enquiries, please include “Beatlix Privacy” in the subject of your message.